collettivo culturale tuttomondo Salvador Dalì e Elsa Schiaparelli
Elsa Schiaparelli, stilista d’alta moda tra le più influenti della storia, collaborò con Dalí nel corso degli anni ‘30 e ‘40.
Legati ai surrealisti parigini degli anni Trenta, i due condivisero un senso di creatività artistica. La Schiaparelli ha affermato che la sua amicizia con gli esponenti del gruppo surrealista, in particolare Dalí, Man Ray e Cocteau, le fornì un’occasione di fuga, liberandola “dalla noiosa realtà della realizzazione di un abito da mettere in vendita”.
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foto: Salvador Dali, Elsa Schiaparelli Shocking Radiance perfume bottle, 1943, clear glass, wooden screw cap, large labels, sealed, box.
While exiled in New York during the Second World War, Elsa Schiaparelli and Salvador Dali immortalised their collaboration with works created to illustrate the Shocking Radiance by Schiaparelli line of cosmetics.
Dali painted surrealist scenes, some influenced by Botticelli. They were printed on product labels, packaging and advertisements.
The first work, dated 1943, decorated bottles and the advertising campaign of the Shocking Radiance line of oils which was launched in the United States. Afterward, the line was expanded with other products that featured art created exclusively for Schiaparelli by Dali.
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Shocking Radiance Collection by Elsa Schiaparelli and Salvador Dalí
Shocking was created in 1937, the same year that Schiaparelli produced her infamous “Circus” collection. Those were the dark years in Europe—the rise of Fascism, a deepening economic crisis, and political upheavals that threatened to change the world. Schiaparelli sought an escape through her work. Shocking was not a simple extension of Schiaparelli’s successful fashion line, it was an integral part of her eccentric universe. When you smell its heady jasmine, honeyed peaches and spicy leather, you are delighted and puzzled, the same way you would be if you were to don Schiaparelli’s bug necklaces and carousel print dresses.
Schiaparelli Shocking includes notes of bergamot, hyacinth, narcissus, ylang-ylang, jasmine, lily of the valley, rose, clove, honey, amber, peach, patchouli, sandalwood, vetiver, oakmoss, and musk.