colettivo culturale tuttomondo Salvador Dalì ed Elsa Schiaparelli
Elsa Schiaparelli, stilista d’alta moda tra le più influenti della storia, collaborò con Dalí nel corso degli anni ‘30 e ‘40.
Legati ai surrealisti parigini degli anni Trenta, i due condivisero un senso di creatività artistica. La Schiaparelli ha affermato che la sua amicizia con gli esponenti del gruppo surrealista, in particolare Dalí, Man Ray e Cocteau, le fornì un’occasione di fuga, liberandola “dalla noiosa realtà della realizzazione di un abito da mettere in vendita”.
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illustrazione: Radiance Powder & Lipstick by Schiaparelli, Package Design by Salvador Dali, ca. 1943.
While exiled in New York during the Second World War, Elsa Schiaparelli and Salvador Dali immortalised their collaboration with works created to illustrate the Shocking Radiance by Schiaparelli line of cosmetics.
Dali painted surrealist scenes, some influenced by Botticelli. They were printed on product labels, packaging and advertisements.
The first work, dated 1943, decorated bottles and the advertising campaign of the Shocking Radiance line of oils which was launched in the United States. Afterward, the line was expanded with other products that featured art created exclusively for Schiaparelli by Dali.
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Shocking Radiance Collection by Elsa Schiaparelli and Salvador Dalí
Shocking Body Radiance was an alcohol-free perfumed oil that gave the skin a lustrous sheen. It was recommended for usage before sunbathing at the beach. When used in this manner, it was said to guard against burns, and the drying effects of sand and the salty air. It was a gentle, soothing emollient for dry, roughened skin. It was also touted as a cleanser and conditioner for tired, thirsty skin. Meant to be applied generously all over the body after bath, you would then remove excess with a tissue and leave it on overnight.
– Shocking Eyelid Radiance was an oil to make your lids lustrous.
– Shocking Lip Radiance was an oil that you would apply over your lipstick it would give your lips a brilliant, dewy flower petal appeal, much akin to what lip gloss does today.
– Shocking Skin Radiance was an oil for cleansing and smoothing the face,also used over make-up and give a satiny surface to the fresh application.
– Shocking Radiance Powder
All of the boxes and labels for the bottles were designed by Salvador Dali for Schiaparelli. The Shocking Radiance Collection seems to have been discontinued around 1949-1950.
Radiance Powder & Lipstick by Schiaparelli, Package Design by Salvador Dali, ca. 1943